Portfolio
Every figure on this page comes from the client’s own analytics: Google Business Profile, Search Console, Shopify and Etsy. Where a project has no numbers I can show, the work is described instead of invented.
Featured case studies
Real client work across SEO, eCommerce, paid advertising and digital growth, with the work and results shown together.
Case study 01 · Local SEO
The challenge. The Google Business Profile already existed but performed weakly: generic optimisation, a thin service structure, inconsistent posting and almost no visibility outside the immediate area. The business could not compete in nearby high-demand locations.
The outcome. Calls roughly tripled. The more useful change was geographic: the business started appearing consistently across nearby service areas instead of only its core location, which changed the quality of the leads coming in.
What I did
Case study 02 · Technical SEO
The challenge. The site published consistently and had indexed pages and existing visibility, but search engines were not fully understanding or prioritising the important ones. Content was not the problem. Structure and discovery were.
The outcome. Substantial organic growth achieved by improving existing assets rather than producing new ones, which is the cheapest growth available to most sites with a content library.
What I did
Case study 03 · eCommerce / Etsy
The challenge. Quality products, but no system for discoverability. The goal was not more traffic. It was attracting the right buyers through Etsy search and converting them.
The outcome. A store built around visibility, buyer intent and consistent optimisation rather than product volume.
What I did
Case study 04 · Shopify + SEO
The project. Shopify store development and SEO for lovedria.com, a luxury jewellery brand that needed both a store presenting the products properly and the search visibility to be found.
What I did
All projects
More work across local SEO, eCommerce, paid advertising, websites and digital marketing.
Etsy · Store management
Research-backed product selection and listing optimisation for a store with 5,000+ sales and a 5.0 rating from 2,100+ reviews across five years on Etsy.
Etsy · Growth
Replacing “what should we upload next?” with “what are buyers searching for?”. Six months of research-driven product decisions and listing optimisation.
Shopify · Store management
Ongoing Shopify store management for a fine jewellery brand: catalogue upkeep, product presentation and performance monitoring.
Media planning · Paid
Budget allocated across paid, owned and earned media by audience concentration rather than split evenly. Nine channels, each with a defined job.
Local SEO · Healthcare
Search Console showing 435 clicks and 27.2K impressions over three months, with average position improving to 12.6.
SEO · Content strategy
Topical authority mapping: structuring content so search engines can recognise genuine subject expertise rather than scattered keyword coverage.
Social media · Education
A consultancy with real expertise and no social presence. Built a content system around what students actually ask: visas, countries, costs and career paths, plus a consistent visual identity.
Design · Real estate
Instead of redesigning every post, a framework: consistent typography, structured layouts and a fixed hierarchy so any property looks like the same brand.
Social media · Organic growth
Content and growth management across accounts in pet, food, health, clinic and lifestyle niches: strategy, creative direction and consistent publishing.
No projects in that category yet.
Also worked on
Projects where I cannot publish full results, or where the scope was too narrow for a full case study.
Every project above started with a simple conversation about what was actually limiting growth.
