Most businesses set up their website and Google Business Profile once and assume the SEO work is done. It rarely is. Good SEO takes ongoing attention to structure, relevance, content and consistency, especially when you want to be visible in the areas that matter to your business.
On a recent HVAC project this approach took monthly calls from 27 to 78 in two months, with profile interactions up 26.4% and website clicks up 38.5%.